Archive for September, 2009
10 Reasons Why You ABSOLUTELY must have Art at the office in this New Creative Economy!
Wednesday, September 30th, 2009
by Antonio Arch
There are enormous benefits to installing Fine Art in the workplace,
which is why the world’s most exceptional and successful
companies spend millions on art for their offices. It means much
more to your PR, HR and talent retention than interior design,
benefits and balance sheet. Here’s the secret why...
1. Art makes people feel productive, creative and fulfilled: thanks to magnetic resonance
and CT scan research, we know that art can and will lift the mood and boost the morale of
people sitting near it. Art affects the dopamine centres in a positive way, much the same as
hearing a favourite song or unexpectedly running into an old friend. Imagine the creativity
that follows!
2. Art in a public place has the capacity to attract, educate,
enlighten and inspire visitors, especially clients (both prospective
and returning).
3. Art installed throughout healthcare facilities makes everyone feel
better! Art in hospitals, clinics, examining rooms and offices is
widely recognised as a valuable asset to healing and a testament
to the quality of care being provided.
4. Art pays for itself! Art is the only investment that gives you a
little bit of return every time that you look at it. Fine Art is an
equitable investment in people – yours.
5. Thoughtfully placed art can do a lot to help enhance your
brand. It tells visitors to your office something about you as
soon as they enter; they leave knowing something synergistic
happens at your company. Art in your office is indoor signage
communicating your style, aesthetic, regional interests and
national identity.
6. Art screams at you. It sends a message without you having
to say a word. Your art collection tells the public that you
care deeply about your corporate culture. Not only that, it’s
a hard copy receipt for your dedication to the arts.
7. Fine Art makes the working environment more pleasant.
When Art is placed in public areas, people tend to gather,
communicate, and share ideas. It gets people interested,
curious and thinking creatively.
8. It improves productivity. Art is a gift to the people around you. The
installation of new art invokes pride and inspires dialogue between
people who normally don’t have an opportunity to communicate.
9. Fine Art has a profound effect on Public Relations; it reinforces
investor and client confidence by conveying your pride in your
organization.
10. It promotes cohesion. Companies with Art Committees work better
together. Earmark 1% of your budget this year and watch your people
collaborate as never before!
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