10 Reasons Why You ABSOLUTELY must have Art at the office in this New Creative Economy!

by Antonio Arch

There are enormous benefits to installing Fine Art in the workplace,

which is why the world’s most exceptional and successful

companies spend millions on art for their offices. It means much

more to your PR, HR and talent retention than interior design,

benefits and balance sheet. Here’s the secret why...

1. Art makes people feel productive, creative and fulfilled: thanks to magnetic resonance

and CT scan research, we know that art can and will lift the mood and boost the morale of

people sitting near it. Art affects the dopamine centres in a positive way, much the same as

hearing a favourite song or unexpectedly running into an old friend. Imagine the creativity

that follows!

2. Art in a public place has the capacity to attract, educate,

enlighten and inspire visitors, especially clients (both prospective

and returning).

3. Art installed throughout healthcare facilities makes everyone feel

better! Art in hospitals, clinics, examining rooms and offices is

widely recognised as a valuable asset to healing and a testament

to the quality of care being provided.

4. Art pays for itself! Art is the only investment that gives you a

little bit of return every time that you look at it. Fine Art is an

equitable investment in people – yours.

5. Thoughtfully placed art can do a lot to help enhance your

brand. It tells visitors to your office something about you as

soon as they enter; they leave knowing something synergistic

happens at your company. Art in your office is indoor signage

communicating your style, aesthetic, regional interests and

national identity.

6. Art screams at you. It sends a message without you having

to say a word. Your art collection tells the public that you

care deeply about your corporate culture. Not only that, it’s

a hard copy receipt for your dedication to the arts.

7. Fine Art makes the working environment more pleasant.

When Art is placed in public areas, people tend to gather,

communicate, and share ideas. It gets people interested,

curious and thinking creatively.

8. It improves productivity. Art is a gift to the people around you. The

installation of new art invokes pride and inspires dialogue between

people who normally don’t have an opportunity to communicate.

9. Fine Art has a profound effect on Public Relations; it reinforces

investor and client confidence by conveying your pride in your

organization.

10. It promotes cohesion. Companies with Art Committees work better

together. Earmark 1% of your budget this year and watch your people

collaborate as never before!

This entry was posted on Wednesday, September 30th, 2009 at 7:40 pm and is filed under article of interest. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.